ABM in a Day Workshop — 7 Hours of Profit-Driven ABM

Summary

Access a comprehensive 7-hour ABM workshop with slides and audio, revealing the exact process Scrappy ABM uses to help 71 companies build ABM programs that drive revenue. This educational session provides a battle-tested ABM blueprint to accelerate pipeline, align marketing and sales on high-value accounts, and shorten implementation time compared with building it from scratch.

Primary Outcome

Launch a deployable ABM program blueprint that accelerates high-quality pipeline and revenue growth.

Who This Is For

• VP of Marketing at a B2B SaaS company aiming to scale ABM across top target accounts
• Director of Demand Gen who wants a repeatable ABM playbook to accelerate pipeline
• Marketing operations lead seeking a ready-to-implement ABM framework to reduce setup time

What You'll Learn

• Battle-tested ABM blueprint
• Slides and audio included
• Potential revenue impact from proven case studies

Metadata

Category

Marketing

Creator

Mason Cosby

Creator Title

Teaching you everything I know about ABM on 4/14

Tags

Content Marketing, Growth Marketing, Marketing Ops, Demand Gen, Brand Building

Published

2026-03-14

Last Updated

2026-03-14

Citation

"ABM in a Day Workshop — 7 Hours of Profit-Driven ABM" by Mason Cosby, PlaybookHub — https://playbooks.rohansingh.io/playbook/abm-in-a-day-workshop

Canonical URL