Last updated: 2026-03-05

Agency Pricing System Template

By Gunnar Thorderson — Co-Founder & Chief Executive Officer of Nexus Growth Engine, The Closer League, & Ironwood Land Group

Unlock a ready-to-use pricing system for agencies built in Notion, outlining every service, required time, and resource costs, plus revenue-aligned packages designed to maximize profitability. This resource helps you articulate value, set strategic prices, and present clear, client-ready proposals that improve margins and close rates compared to pricing by guesswork.

Published: 2026-03-05

Primary Outcome

Achieve a transparent, profitable pricing framework for your agency that improves margins and client understanding.

Who This Is For

What You'll Learn

Prerequisites

About the Creator

Gunnar Thorderson — Co-Founder & Chief Executive Officer of Nexus Growth Engine, The Closer League, & Ironwood Land Group

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FAQ

What is "Agency Pricing System Template"?

Unlock a ready-to-use pricing system for agencies built in Notion, outlining every service, required time, and resource costs, plus revenue-aligned packages designed to maximize profitability. This resource helps you articulate value, set strategic prices, and present clear, client-ready proposals that improve margins and close rates compared to pricing by guesswork.

Who created this playbook?

Created by Gunnar Thorderson, Co-Founder & Chief Executive Officer of Nexus Growth Engine, The Closer League, & Ironwood Land Group.

Who is this playbook for?

- Agency owners aiming to standardize pricing across services to scale operations, - Pricing or operations leads at small to mid-size agencies seeking higher margins without losing clients, - Freelancers scaling to a boutique agency who want cost-to-service clarity and ready-to-propose packages

What are the prerequisites?

Basic understanding of sales processes. Access to CRM tools. 1–2 hours per week.

What's included?

Notion-based cost map for all services. Profit-focused pricing packages aligned to client budgets. Clear, client-ready value communication. Data-driven insights to replace guesswork

How much does it cost?

$0.25.

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