Last updated: 2026-03-15
By Josh Stein — Media & Finance | Underwriting Attention
Get an in-depth, data-backed breakdown of the HBO to Max branding move, including why the rename affected audience understanding, how the timing and ownership changes influenced brand equity, and actionable branding lessons for media brands and product teams. Learn how brand signaling and repositioning can impact perception and customer behavior, and how to apply these insights to your own branding decisions.
Published: 2026-03-15
Identify actionable branding takeaways to improve clarity, perception, and positioning in your own brand strategy.
Josh Stein — Media & Finance | Underwriting Attention
Get an in-depth, data-backed breakdown of the HBO to Max branding move, including why the rename affected audience understanding, how the timing and ownership changes influenced brand equity, and actionable branding lessons for media brands and product teams. Learn how brand signaling and repositioning can impact perception and customer behavior, and how to apply these insights to your own branding decisions.
Created by Josh Stein, Media & Finance | Underwriting Attention.
CMO or VP of Marketing at a media company evaluating naming and repositioning strategies, Brand Director or Strategist assessing risks of rebranding and potential dilution, Product/Brand Manager planning a renaming or repositioning for consumer audiences
Digital marketing fundamentals. Access to marketing tools. 1–2 hours per week.
Brand name signals impact on perception. Lessons from the reversal and reversal timing. Strategies to protect brand clarity during renaming. Impact of ownership changes on brand equity
$0.15.
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