Last updated: 2026-03-05

CFO Playbook for Wellness & Fitness Owners (Free Access)

By Albert Ramos Jr. — THE CFO for Fitness & Wellness Brands | Host, The Owner Seat Podcast | CFO @ Stratego | CEO @ Valisights | AVP Ops, Lori’s

Unlock a proven pricing playbook tailored for wellness and fitness businesses. This resource provides a clear pricing framework, practical scenarios, and ready-to-use templates to optimize value, protect margins, and accelerate revenue growth. Compared with building a pricing model from scratch, you gain faster, more reliable decisions and a repeatable process that supports sustainable profitability.

Published: 2026-03-05

Primary Outcome

Achieve higher profit margins by applying a proven pricing framework for wellness and fitness businesses.

Who This Is For

What You'll Learn

Prerequisites

About the Creator

Albert Ramos Jr. — THE CFO for Fitness & Wellness Brands | Host, The Owner Seat Podcast | CFO @ Stratego | CEO @ Valisights | AVP Ops, Lori’s

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FAQ

What is "CFO Playbook for Wellness & Fitness Owners (Free Access)"?

Unlock a proven pricing playbook tailored for wellness and fitness businesses. This resource provides a clear pricing framework, practical scenarios, and ready-to-use templates to optimize value, protect margins, and accelerate revenue growth. Compared with building a pricing model from scratch, you gain faster, more reliable decisions and a repeatable process that supports sustainable profitability.

Who created this playbook?

Created by Albert Ramos Jr., THE CFO for Fitness & Wellness Brands | Host, The Owner Seat Podcast | CFO @ Stratego | CEO @ Valisights | AVP Ops, Lori’s.

Who is this playbook for?

- Wellness and fitness business owners seeking to optimize pricing and profitability, - CFOs, finance leads, or operators in boutique studios, gyms, or wellness brands, - Consultants or freelancers serving wellness and fitness clients who want a plug-and-play pricing playbook

What are the prerequisites?

Interest in finance for operators. No prior experience required. 1–2 hours per week.

What's included?

Role-specific pricing playbook. Templates and scenario analyses. Actionable decision criteria

How much does it cost?

$0.80.

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