Last updated: 2026-03-14
By Alex Kennedy — Helping marketers be more creative with data | Growth (mindset) | Digital Media Strategy | Techstars ’23
A proven framework to accelerate paid social success by pairing 8 audience personas with targeted A/B testing and concept-driven creative that aligns with real consumer motivators. Build campaigns faster, reduce wasted spend, and scale results with a structured testing system used by top brands. Access includes ready-to-use personas, test pairings, and creative concepts informed by psychology, enabling you to move from idea to optimized campaigns more efficiently than doing it solo.
Published: 2026-03-14
Boost paid social ROAS by applying a validated framework of audience personas, paired A/B tests, and psychology-based creative concepts.
Alex Kennedy — Helping marketers be more creative with data | Growth (mindset) | Digital Media Strategy | Techstars ’23
A proven framework to accelerate paid social success by pairing 8 audience personas with targeted A/B testing and concept-driven creative that aligns with real consumer motivators. Build campaigns faster, reduce wasted spend, and scale results with a structured testing system used by top brands. Access includes ready-to-use personas, test pairings, and creative concepts informed by psychology, enabling you to move from idea to optimized campaigns more efficiently than doing it solo.
Created by Alex Kennedy, Helping marketers be more creative with data | Growth (mindset) | Digital Media Strategy | Techstars ’23.
Senior digital marketers at fast-growth e-commerce brands seeking scalable, data-informed creative testing, Agency advertising leads managing multi-brand campaigns needing a repeatable testing framework, Brand managers looking to quickly generate high-performing creative concepts without extensive testing from scratch
Digital marketing fundamentals. Access to marketing tools. 1–2 hours per week.
8 audience personas. A/B test pairings. creative concepts aligned with motivators. validated on 40+ brands
$0.35.
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