Exclude Demand Gen Placements Script

Summary

Get an automated tool to filter out spammy placements in Display and Demand Gen campaigns. The solution reduces wasted spend by excluding low-quality URLs, leveraging a curated 40K Ngram exclusion set to streamline optimization and improve campaign performance. Designed to integrate with your Google Ads workflow, it delivers scalable, consistent gains without manual vetting.

Primary Outcome

Automatically filter spammy placements to reduce wasted spend and improve ROAS across Display and Demand Gen campaigns.

Who This Is For

• Marketing managers overseeing Display and Demand Gen campaigns seeking to automatically filter out low-quality placements
• PPC specialists who want to save hours in ad-quality moderation and improve ROAS
• Advertising agencies or freelancers who manage client Google Ads accounts and need quick tool to cut wasted spend

What You'll Learn

• Automates spammy-URL exclusion
• Supports Display & Demand Gen
• Includes curated 40K Ngram exclusions

Metadata

Category

Marketing

Creator

Adriaan Dekker

Creator Title

Scale companies with Google Ads | 1 Client spot available

Tags

Demand Gen, Paid Ads, Analytics

Published

2026-02-16

Last Updated

2026-02-24

Citation

"Exclude Demand Gen Placements Script" by Adriaan Dekker, PlaybookHub — https://playbooks.rohansingh.io/playbook/exclude-demand-gen-placements-script

Canonical URL