Last updated: 2026-03-14
By Michael Groff — Scaling SaaS Brands with High-Converting Landing Pages + CRO | 300+ Pages Built | 100+ Brands Scaled | Trusted by Workday and other Enterprise Giants
A ready-to-apply CRO playbook for SaaS founders and growth teams that unlocks a high-converting demo funnel. Includes a 148-point landing page checklist, a CRO guide, a conversion tracker, and a 6-month roadmap to align ads and landing pages for maximum ARR growth. Gain clarity on funnel optimization, reduce wasted ad spend, and accelerate revenue without doing extra guesswork.
Published: 2026-03-14
Achieve a 3x+ lift in ARR from paid traffic by implementing a proven SaaS demo funnel blueprint.
Michael Groff — Scaling SaaS Brands with High-Converting Landing Pages + CRO | 300+ Pages Built | 100+ Brands Scaled | Trusted by Workday and other Enterprise Giants
A ready-to-apply CRO playbook for SaaS founders and growth teams that unlocks a high-converting demo funnel. Includes a 148-point landing page checklist, a CRO guide, a conversion tracker, and a 6-month roadmap to align ads and landing pages for maximum ARR growth. Gain clarity on funnel optimization, reduce wasted ad spend, and accelerate revenue without doing extra guesswork.
Created by Michael Groff, Scaling SaaS Brands with High-Converting Landing Pages + CRO | 300+ Pages Built | 100+ Brands Scaled | Trusted by Workday and other Enterprise Giants.
- SaaS founders launching or scaling their products who want to improve demo-to-close funnel performance, - Growth or marketing leads at B2B SaaS aiming to optimize paid traffic into demos and closes, - CRO analysts and marketing specialists responsible for aligning landing pages with ad messaging to boost conversions
Digital marketing fundamentals. Access to marketing tools. 1–2 hours per week.
148-point landing page checklist. CRO optimization guide. CRO tracker. 6-month CRO roadmap. Aligned messaging across ads and pages
$0.60.
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