Founder Pitch Mentoring: ICP, Positioning, and Investor Narrative

Summary

Unlock the clarity needed to attract buyers and investors with 1:1 founder mentoring that sharpens ICP, wedges, and storytelling. Gain a proven framework to articulate who buys today, why they buy, and how you win, so you can accelerate fundraising and customer engagement.

Primary Outcome

Founders gain a crisp ICP, compelling wedge, and proven investor/customer narrative that accelerates fundraising and customer acquisition

Who This Is For

• - Pre-seed to Series A founder who cannot articulate ICP and target buyer
• - Founders seeking a sharper wedge and proof to win investors and customers
• - Teams preparing investor pitches and customer-facing messaging who want a clear buyer narrative

What You'll Learn

• ICP sharpening
• clear wedge and proof
• story that lands with investors and customers

Metadata

Category

Founders

Creator

Laurent Grill

Creator Title

Partner at JLL Spark Global Ventures

Tags

Startup Ideas, Pitch Decks, Go-To-Market, Metrics

Published

2026-02-13

Last Updated

2026-02-18

Citation

"Founder Pitch Mentoring: ICP, Positioning, and Investor Narrative" by Laurent Grill, PlaybookHub — https://playbooks.rohansingh.io/playbook/founder-pitch-mentoring-icp-positioning-investor-narrative

Canonical URL