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Funnel Audit Playbook
by Marisha Lakhiani · Marketing
Summary
A guided, ready-to-use framework that helps you identify your customer’s core emotional trigger and translate it into compelling messaging and faster conversions. Buyers see greater relevance, higher engagement, and more consistent funnel performance compared with generic product pitches.
Primary Outcome
Identify the customer’s core emotional trigger and implement messaging that drives higher engagement and conversions.
Who This Is For
- Marketing managers optimizing campaigns for emotional resonance
- Brand strategists aligning identity shifts with copy and creative
- Founders launching new offers seeking faster go-to-market with compelling value propositions
What You'll Learn
- Uncover emotional drivers behind purchases
- Translate triggers into a proven messaging framework
- Benchmark funnel messaging against emotional value
Metadata
- Category
- Marketing
- Creator
- Marisha Lakhiani
- Creator Title
- Chief Growth Officer at Mindvalley | Founder | Advisor | Speaker
- Tags
- Funnels, Growth Marketing, Content Marketing
- Published
- 2026-02-19
- Last Updated
- 2026-02-19
Citation
"Funnel Audit Playbook" by Marisha Lakhiani, PlaybookHub — https://playbooks.rohansingh.io/playbook/funnel-audit-playbook