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Gen Z Consumer Interview Playbook (Notion)
by Will Host · Product
Summary
An action-oriented guide that equips product teams with a battle-tested framework for interviewing Gen Z users, turning insights into validated product ideas. Includes practical templates, discovery workflows, and decision criteria to accelerate learning and de-risk roadmap decisions, all in a ready-to-use Notion document.
Primary Outcome
Identify and validate Gen Z user needs quickly to inform a roadmap that resonates with campus audiences.
Who This Is For
- - Product managers at consumer apps aiming to rapidly validate Gen Z needs and preferences
- - Founders building campus-focused products who need a structured, repeatable discovery framework
- - Growth or marketing leads seeking evidence-based insights to prioritize features and messaging
What You'll Learn
- Bleeding-edge interview framework tailored for Gen Z
- Templates for interview guides, probes, and validation criteria
- Step-by-step discovery workflow to convert insights into roadmap decisions
Metadata
- Category
- Product
- Creator
- Will Host
- Creator Title
- Co-Founder, Ascend - Gen-Z Insights for Consumer Apps & Brands | Founding Partner @ SH1P | Prev. Capitol AI (YC S24)
- Tags
- Product Management, User Research, Product Strategy
- Published
- 2026-02-19
- Last Updated
- 2026-02-22
Citation
"Gen Z Consumer Interview Playbook (Notion)" by Will Host, PlaybookHub — https://playbooks.rohansingh.io/playbook/gen-z-consumer-interview-playbook-notion