Last updated: 2026-03-04
By Rick Merten — CEO of InsideOut Group. Helping Engineering and Industrial firms grow revenue by marketing from the inside.
Gain a benchmarked, action-ready view of your growth systems. Identify gaps, prioritize initiatives, and unlock a clear path to scalable growth with a proven framework that accelerates results compared to going it alone.
Published: 2026-03-04
Benchmark and optimize your growth systems to unlock a scalable, accelerated path to revenue growth.
Rick Merten — CEO of InsideOut Group. Helping Engineering and Industrial firms grow revenue by marketing from the inside.
Gain a benchmarked, action-ready view of your growth systems. Identify gaps, prioritize initiatives, and unlock a clear path to scalable growth with a proven framework that accelerates results compared to going it alone.
Created by Rick Merten, CEO of InsideOut Group. Helping Engineering and Industrial firms grow revenue by marketing from the inside..
Founders/COOs of B2B professional services or engineering firms seeking to benchmark and accelerate growth, VPs of Growth or Head of Strategy at mid-sized firms looking to identify gaps in scaling processes, Operations leaders tasked with systematizing go-to-market and growth initiatives for faster scale
Interest in growth. No prior experience required. 1–2 hours per week.
Benchmark against proven growth systems. Identify high-impact gaps and priorities. Actionable roadmap to scale faster
$0.50.
Browse all Growth playbooks