Identity Shift Playbook: Free Access to the Three Selves Framework

Primary Outcome

Lead your agency more effectively by delegating high-value work and unlocking faster, sustainable growth.

Who This Is For

• Owner-operators of marketing or creative agencies who currently do most client work and want to scale by delegating to a team.
• Agency leaders who believe their identity or beliefs are capping growth and want actionable internal-shift frameworks.
• Founders who have invested in courses but struggle to convert knowledge into revenue growth and time freedom.

What You'll Learn

• Three Selves Framework
• Be/Do/Have model
• 5 shifts from External to Internal Locus of Control
• Burial Ceremony
• Mental feedback loops
• 7-day audit to declaration protocol

Prerequisites

• Team management experience (1+ years)
• Project management tools
• 2–3 hours per week

About the Creator

Jesse P. Gilmore — Help Agency Founders Build Businesses That Don’t Need Them | From Operator → CEO | 500+ Agencies Rebuilt Without Hustle

LinkedIn Profile

FAQ

What is "Identity Shift Playbook: Free Access to the Three Selves Framework"?

A free playbook designed for agency owners and leaders to break identity-driven growth barriers. It delivers practical frameworks including the Three Selves Framework, Be/Do/Have model, 5 internal locus of control shifts, a Burial Ceremony exercise, mental feedback loops, and a 7-day protocol to audit, declare, and implement leadership changes. Apply these strategies to delegate high-value work, reclaim time, and achieve accelerated growth without burning out.

Who created this playbook?

Created by Jesse P. Gilmore, Help Agency Founders Build Businesses That Don’t Need Them | From Operator → CEO | 500+ Agencies Rebuilt Without Hustle.

Who is this playbook for?

Owner-operators of marketing or creative agencies who currently do most client work and want to scale by delegating to a team., Agency leaders who believe their identity or beliefs are capping growth and want actionable internal-shift frameworks., Founders who have invested in courses but struggle to convert knowledge into revenue growth and time freedom.

What are the prerequisites?

Team management experience (1+ years). Project management tools. 2–3 hours per week.

What's included?

Three Selves Framework. Be/Do/Have model. 5 shifts from External to Internal Locus of Control. Burial Ceremony. Mental feedback loops. 7-day audit to declaration protocol

How much does it cost?

$0.80.

Tags

• Leadership Skills
• Coaching
• Performance Management

Related Leadership Playbooks

• Sustainability Highlights: Global ESG Progress Access
• Frequency Shifts App Access
• Free Leadership Alignment Strategy Session
• Executive Leadership Story Template Access
• Master Emotional Intelligence Newsletter
• Leadership Story Template

Browse all Leadership playbooks