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Launchpad: Free iLottery Marketing Playbook
by Justin Deaville · Marketing
Summary
A proven, 14-day onboarding playbook (free resource) that guides players from welcome to active deposit, helping you recover engaged players and maximize ROI. Built from years of experience with North American iLottery programs, this practical, ready-to-implement framework helps you improve retention and value without complex setup.
Primary Outcome
Retain and convert previously engaged players by implementing a proven 14-day onboarding sequence that moves them to active deposits.
Who This Is For
- - iLottery program managers aiming to reduce churn after failed deposits and boost lifetime value
- - Marketing teams at lotteries launching or scaling player onboarding and retention programs
- - CRM/Retention specialists seeking a repeatable playbook to recover at-risk players
What You'll Learn
- 14-day onboarding sequence mapped from real programs
- Proven framework to recover at-risk players
- Low-friction, easy to implement with minimal setup
Metadata
- Category
- Marketing
- Creator
- Justin Deaville
- Creator Title
- Driving player acquisition for Lottery and iGaming operators | Managing Director @ Receptional
- Tags
- Email Marketing, Growth Marketing, Retention
- Published
- 2026-02-18
- Last Updated
- 2026-02-18
Citation
"Launchpad: Free iLottery Marketing Playbook" by Justin Deaville, PlaybookHub — https://playbooks.rohansingh.io/playbook/launchpad-free-ilottery-marketing-playbook