Last updated: 2026-03-09

The Personal Touch: Building a Real Estate Brand That Actually Matters

By Renae Johnson , Associate Broker, GA State Leader — Associate Broker, State Leader/Area Leader/Mentor, REALTOR® Epique Realty

Unlock a proven framework to craft an authentic real estate brand that resonates with clients. Learn to identify your natural strengths, design memorable touchpoints that foster community, study real-world examples, and walk away with 2–3 immediately actionable branding tactics you can apply this week to stand out from the crowd.

Published: 2026-03-09

Primary Outcome

Real estate professionals will articulate a distinctive, authentic brand and actionable brand-building tactics that increase client engagement and loyalty.

Who This Is For

What You'll Learn

Prerequisites

About the Creator

Renae Johnson , Associate Broker, GA State Leader — Associate Broker, State Leader/Area Leader/Mentor, REALTOR® Epique Realty

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FAQ

What is "The Personal Touch: Building a Real Estate Brand That Actually Matters"?

Unlock a proven framework to craft an authentic real estate brand that resonates with clients. Learn to identify your natural strengths, design memorable touchpoints that foster community, study real-world examples, and walk away with 2–3 immediately actionable branding tactics you can apply this week to stand out from the crowd.

Who created this playbook?

Created by Renae Johnson , Associate Broker, GA State Leader, Associate Broker, State Leader/Area Leader/Mentor, REALTOR® Epique Realty.

Who is this playbook for?

Real estate agents aiming to differentiate themselves with an authentic, client-centered brand, Brokerage marketers or owners seeking alignment between personal brands and brokerage identity, Entrepreneurs building a personal real estate brand who want practical, ready-to-implement tactics

What are the prerequisites?

Digital marketing fundamentals. Access to marketing tools. 1–2 hours per week.

What's included?

Identify your natural superpower. Create memorable touchpoints that build community. Real-world branding in action. 2–3 actionable solutions you can implement this week

How much does it cost?

$0.35.

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