Prospecting-First Framework PDF

Primary Outcome

Scale paid media profitability by implementing a prospecting-first framework that lifts ROAS and reduces wasted spend.

Who This Is For

• Paid media manager at a mid-to-large e-commerce brand aiming to scale beyond $1M/mo while lowering CAC
• VP of growth or marketing leader seeking a proven framework to optimize budget allocation between branded and non-branded campaigns
• Marketing strategist or consultant evaluating prospecting-first approaches to improve ROAS with Performance Max

What You'll Learn

• Prospecting-first blueprint
• Branded vs non-branded separation
• Performance Max growth engine

Prerequisites

• Digital marketing fundamentals
• Access to marketing tools
• 1–2 hours per week

About the Creator

Bharat Soni — Google & YouTube Ads for DTC brands \​ Skinny Food, Hike Footwear, Ublockout, Xtendlife, Farmy, etc. \​ $60M+ in sales with 7.5x average ROI.

LinkedIn Profile

FAQ

What is "Prospecting-First Framework PDF"?

Gain the full Prospecting-First Framework PDF detailing how to scale Google ads by reallocating spend to prospecting, maintaining a strict branded vs non-branded separation, and leveraging Performance Max as a growth engine. This resource delivers a proven playbook to lift revenue, improve ROAS, and reduce wasted spend, with concrete benchmarks and allocations that translate to faster, more consistent growth compared to solo experimentation.

Who created this playbook?

Created by Bharat Soni, Google & YouTube Ads for DTC brands \​ Skinny Food, Hike Footwear, Ublockout, Xtendlife, Farmy, etc. \​ $60M+ in sales with 7.5x average ROI..

Who is this playbook for?

Paid media manager at a mid-to-large e-commerce brand aiming to scale beyond $1M/mo while lowering CAC, VP of growth or marketing leader seeking a proven framework to optimize budget allocation between branded and non-branded campaigns, Marketing strategist or consultant evaluating prospecting-first approaches to improve ROAS with Performance Max

What are the prerequisites?

Digital marketing fundamentals. Access to marketing tools. 1–2 hours per week.

What's included?

Prospecting-first blueprint. Branded vs non-branded separation. Performance Max growth engine

How much does it cost?

$0.35.

Tags

• Paid Ads
• Growth Marketing

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