40-Question Retention Checklist

Summary

Unlock a proven retention framework with 40 targeted questions designed to diagnose retention gaps and boost repeat purchases. This actionable checklist helps you identify where customers drop off, optimize messaging and experiences, and accelerate growth more efficiently than tackling it alone.

Primary Outcome

Identify retention gaps and drive more repeat purchases using a practical 40-question framework.

Who This Is For

• Founder/CEO of a consumer brand aiming to lift repeat purchase rate
• Growth marketer at an e-commerce or D2C business focused on retention optimization
• Product or subscription manager seeking a structured retention diagnostic to inform roadmap

What You'll Learn

• actionable retention framework
• detailed 40 questions
• fast results

Metadata

Category

Marketing

Creator

Rebecca Worsley

Creator Title

Founder @RainyCity | Driving revenue for 7–8 fig DTC brands through CRO & Ads | Director @DTCLive

Tags

Retention

Published

2026-03-09

Last Updated

2026-03-09

Citation

"40-Question Retention Checklist" by Rebecca Worsley, PlaybookHub — https://playbooks.rohansingh.io/playbook/retention-checklist-40-questions

Canonical URL