Last updated: 2026-03-15

Reverse ROI Mapping: A hands-on framework to translate ad metrics into business impact

By Angela Patricia Arabit - De Luna — A decade of experience as Marketing Manager | Author of Reverse ROI Mapping - Please see my featured post for details

Unlock a practical, repeatable framework that translates ad metrics into clear business outcomes. This hands-on guide shows how to forecast ROI before you spend a dime and present results to clients as a strategic partner, using 9 actionable worksheets you can apply to any campaign. Access a proven process that saves time, reduces client questions, and strengthens your proposals compared to doing it without a structured framework.

Published: 2026-03-15

Primary Outcome

Translate ad metrics into a clear business impact narrative and forecast ROI before you run a campaign.

Who This Is For

What You'll Learn

Prerequisites

About the Creator

Angela Patricia Arabit - De Luna — A decade of experience as Marketing Manager | Author of Reverse ROI Mapping - Please see my featured post for details

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FAQ

What is "Reverse ROI Mapping: A hands-on framework to translate ad metrics into business impact"?

Unlock a practical, repeatable framework that translates ad metrics into clear business outcomes. This hands-on guide shows how to forecast ROI before you spend a dime and present results to clients as a strategic partner, using 9 actionable worksheets you can apply to any campaign. Access a proven process that saves time, reduces client questions, and strengthens your proposals compared to doing it without a structured framework.

Who created this playbook?

Created by Angela Patricia Arabit - De Luna, A decade of experience as Marketing Manager | Author of Reverse ROI Mapping - Please see my featured post for details.

Who is this playbook for?

Freelance PPC/ads consultants who must prove ROI to clients after each campaign, Marketing consultants serving small businesses who want a repeatable results framework, Agency owners and freelancers seeking a client-friendly way to present ROI and outcomes

What are the prerequisites?

Digital marketing fundamentals. Access to marketing tools. 1–2 hours per week.

What's included?

9 actionable worksheets included. Forecast ROI before launching campaigns. Translate metrics into client-ready outcomes

How much does it cost?

$0.30.

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