Last updated: 2026-03-14

Pitch Stories, Earn Coverage: Story-First Pitch Playbook

By Zach Schleien — I help companies under 20 employees scale without hiring full time CMOs. Formerly founder of Filteroff (Acquired).

A concise playbook featuring a story-first pitching framework, proven templates, and real-world examples to help founders, marketers, and PR pros secure media coverage across outlets. Includes actionable guidance to tailor outreach and craft compelling narratives that resonate with journalists.

Published: 2026-03-14

Primary Outcome

Acquire a proven, story-first pitching framework and templates that consistently secure media coverage.

Who This Is For

What You'll Learn

Prerequisites

About the Creator

Zach Schleien — I help companies under 20 employees scale without hiring full time CMOs. Formerly founder of Filteroff (Acquired).

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FAQ

What is "Pitch Stories, Earn Coverage: Story-First Pitch Playbook"?

A concise playbook featuring a story-first pitching framework, proven templates, and real-world examples to help founders, marketers, and PR pros secure media coverage across outlets. Includes actionable guidance to tailor outreach and craft compelling narratives that resonate with journalists.

Who created this playbook?

Created by Zach Schleien, I help companies under 20 employees scale without hiring full time CMOs. Formerly founder of Filteroff (Acquired)..

Who is this playbook for?

- Startup founder seeking earned media to grow users and credibility, - PR professional or marketing manager responsible for press outreach across tech and business outlets, - Freelance PR consultant or storyteller offering scalable pitching services to clients

What are the prerequisites?

Digital marketing fundamentals. Access to marketing tools. 1–2 hours per week.

What's included?

story-first pitching framework. templates and real-world examples. tailored pitches for different journalist types

How much does it cost?

$0.30.

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