Sunset Flow Setup: Step-by-Step Video + Miro Board

Summary

Unlock a proven sunset-flow framework designed to prune inactive subscribers, reduce costs, and improve deliverability. This resource delivers a step-by-step walkthrough and a ready-to-use Miro board to guide your implementation, helping you identify truly unengaged profiles, re-engage them where effective, and clean your list without harming sender reputation. You’ll see lower monthly costs, better inbox placement, and stronger overall performance across campaigns.

Primary Outcome

Reduce costs and boost deliverability by implementing a sunset flow that identifies unengaged profiles, re-engages them where possible, and cleans the list without harming sender reputation.

Who This Is For

• Mid-market e-commerce brands using Klaviyo seeking to reduce email costs and improve inbox placement.
• Lifecycle email marketers responsible for re-engagement campaigns and list hygiene.
• Marketing operations specialists tasked with scalable sunset flow implementation.

What You'll Learn

• Practical sunset-flow framework
• Ready-to-use Miro board for implementation
• Cost savings and improved deliverability

Metadata

Category

Marketing

Creator

Esteban Adriel Pupillo

Creator Title

Project Manager - Senior Email Marketing Specialist - Klaviyo Tech

Tags

Funnels, Email Marketing

Published

2026-02-11

Last Updated

2026-02-17

Citation

"Sunset Flow Setup: Step-by-Step Video + Miro Board" by Esteban Adriel Pupillo, PlaybookHub — https://playbooks.rohansingh.io/playbook/sunset-flow-setup-video-miro

Canonical URL