Last updated: 2026-03-05

The Adoption Chasm: Short Guide

By Simon Jones — Accelerating MedTech Adoption for Founders & Investors

A concise, practical guide to navigating the Adoption Chasm and accelerating product adoption. Learn to identify adopter segments, map the journey from awareness to active use, and apply proven tactics to shorten cycle times and improve retention. Gain actionable insights that help you align messaging, prioritize experiments, and move from idea to measurable adoption milestones faster than doing it alone.

Published: 2026-03-05

Primary Outcome

Accelerate product adoption by identifying barriers and implementing concrete steps that shorten adoption cycles and boost retention.

Who This Is For

What You'll Learn

Prerequisites

About the Creator

Simon Jones — Accelerating MedTech Adoption for Founders & Investors

LinkedIn Profile

FAQ

What is "The Adoption Chasm: Short Guide"?

A concise, practical guide to navigating the Adoption Chasm and accelerating product adoption. Learn to identify adopter segments, map the journey from awareness to active use, and apply proven tactics to shorten cycle times and improve retention. Gain actionable insights that help you align messaging, prioritize experiments, and move from idea to measurable adoption milestones faster than doing it alone.

Who created this playbook?

Created by Simon Jones, Accelerating MedTech Adoption for Founders & Investors.

Who is this playbook for?

- Product managers overseeing feature rollouts in SaaS startups, - Growth professionals optimizing user onboarding and activation funnels, - Founders or execs seeking to de-risk new-product adoption in early-market stages

What are the prerequisites?

Interest in growth. No prior experience required. 1–2 hours per week.

What's included?

identify adoption barriers. practical, outcome-focused steps. measurable impact on onboarding

How much does it cost?

$0.15.

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