Last updated: 2026-03-05
By Jon Eyers — Sales Leadership Headhunter | VP Sales, Directors & CRO’s for VC & PE-Backed Tech | UK, Europe & US
A practical, field-tested guide that helps hiring teams distinguish true sales leadership from surface-level storytelling. Learn how to write a valuable brief, evaluate candidates by real decisions and proven impact, and ask a decisive reference-question that reveals true capability. This guide accelerates hiring, reduces mis-hires, and enables you to recruit a sales leader who can drive growth in new contexts.
Published: 2026-03-05
Identify and hire a true sales leader by distinguishing Architects from Tourists using a practical, proven framework.
Jon Eyers — Sales Leadership Headhunter | VP Sales, Directors & CRO’s for VC & PE-Backed Tech | UK, Europe & US
A practical, field-tested guide that helps hiring teams distinguish true sales leadership from surface-level storytelling. Learn how to write a valuable brief, evaluate candidates by real decisions and proven impact, and ask a decisive reference-question that reveals true capability. This guide accelerates hiring, reduces mis-hires, and enables you to recruit a sales leader who can drive growth in new contexts.
Created by Jon Eyers, Sales Leadership Headhunter | VP Sales, Directors & CRO’s for VC & PE-Backed Tech | UK, Europe & US.
Founders hiring senior sales leaders (VP/Head of Sales) seeking to avoid costly mis-hires, Hiring managers at growth-stage startups evaluating candidates for sales leadership roles, Recruiters and executive coaches needing a structured framework to assess leadership impact and decision-making
Basic understanding of sales processes. Access to CRM tools. 1–2 hours per week.
Distinguish Architects from Tourists with a practical framework. Structured hiring criteria focused on decisions and impact. One decisive reference-check question that reveals true capability
$0.15.
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