UGC 2.0 Playbook

Primary Outcome

Scale UGC-driven campaigns across Meta and TikTok with a repeatable system that drives higher ROAS and faster creative iteration.

Who This Is For

• Head of performance marketing at ecommerce brands scaling UGC-driven campaigns efficiently
• Creative team leads responsible for asset production and cross-platform ad strategy
• Marketing agency managers needing a repeatable framework for Meta and TikTok campaigns

What You'll Learn

• Full-funnel UGC architecture
• Hero ad signals aligned with current algorithms
• Data-driven micro-persona extraction from funnels
• Hook, body, and CTA templates for the latest best practices

Prerequisites

• Digital marketing fundamentals
• Access to marketing tools
• 1–2 hours per week

About the Creator

Olly Hudson — The Creative-Led Paid Acquisition Partner Behind £600M+ in DTC Revenue | Meta & TikTok for 8-9 Figure Brands.

LinkedIn Profile

FAQ

What is "UGC 2.0 Playbook"?

Unlock a comprehensive playbook for scaling UGC campaigns across Meta and TikTok in 2026. Learn proven strategies for asset production, full-funnel architecture, and performance optimization to outperform generic approaches.

Who created this playbook?

Created by Olly Hudson, The Creative-Led Paid Acquisition Partner Behind £600M+ in DTC Revenue | Meta & TikTok for 8-9 Figure Brands..

Who is this playbook for?

Head of performance marketing at ecommerce brands scaling UGC-driven campaigns efficiently, Creative team leads responsible for asset production and cross-platform ad strategy, Marketing agency managers needing a repeatable framework for Meta and TikTok campaigns

What are the prerequisites?

Digital marketing fundamentals. Access to marketing tools. 1–2 hours per week.

What's included?

Full-funnel UGC architecture. Hero ad signals aligned with current algorithms. Data-driven micro-persona extraction from funnels. Hook, body, and CTA templates for the latest best practices

How much does it cost?

$0.15.

Tags

• Content Marketing
• Social Media
• Growth Marketing

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