Last updated: 2026-03-07
By Markus Thora — Building ecom brands | $250M+ in ecom sales | Built 8-fig brands across Europe
This playbook provides a proven, replicable framework to cut CAC from creator-driven campaigns, optimize UGC assets, and negotiate partnerships that accelerate profitability. Learn how to identify high-ICP creators, structure partnerships, and deploy whitelist-enabled campaigns to lift top-of-funnel trust and drive faster, scalable growth.
Published: 2026-03-07
Significantly lower CAC and faster payback by systematically leveraging creator partnerships and optimized UGC campaigns.
Markus Thora — Building ecom brands | $250M+ in ecom sales | Built 8-fig brands across Europe
This playbook provides a proven, replicable framework to cut CAC from creator-driven campaigns, optimize UGC assets, and negotiate partnerships that accelerate profitability. Learn how to identify high-ICP creators, structure partnerships, and deploy whitelist-enabled campaigns to lift top-of-funnel trust and drive faster, scalable growth.
Created by Markus Thora, Building ecom brands | $250M+ in ecom sales | Built 8-fig brands across Europe.
Growth marketers at D2C or subscription brands seeking quicker CAC reductions, Heads of paid social or media buying at consumer brands aiming to scale creator-driven campaigns, Founders of subscription supplement brands looking to replicate a profitable creator-deals model
Digital marketing fundamentals. Access to marketing tools. 1–2 hours per week.
Replicable process to identify top-performing creator videos. Negotiation framework for creator partnerships (one-time fee or rev share). Scalable, whitelist-enabled campaigns that boost trust and conversions
$0.60.
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