Melissa Rodriguez

About

Founder at Datagonist | Fitness & wellness industry research | Trainer → IHRSA/HFA → Mindbody | Posts on consumer trends, market insights & the business of fitness

Published Playbooks

• The Female Fitness & Wellness Consumer: Behaviors, Motivations, and Market Opportunities [Marketing] — Gain exclusive, data-driven insights into how women engage with fitness and wellness, including key motivations, barriers, and emerging market opportu…
• Membership Retention Benchmark Report [Operations] — Access a comprehensive benchmark report on fitness membership retention, highlighting churn drivers, friction points, and evidence-based strategies to…

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