Last updated: 2026-03-11
By Melissa Rodriguez — Founder at Datagonist | Fitness & wellness industry research | Trainer → IHRSA/HFA → Mindbody | Posts on consumer trends, market insights & the business of fitness
Gain exclusive, data-driven insights into how women engage with fitness and wellness, including key motivations, barriers, and emerging market opportunities to inform product, marketing, and growth strategies.
Published: 2026-03-11
Acquire actionable, data-driven insights into women's fitness behaviors and opportunities to sharpen strategy and growth.
Melissa Rodriguez — Founder at Datagonist | Fitness & wellness industry research | Trainer → IHRSA/HFA → Mindbody | Posts on consumer trends, market insights & the business of fitness
Gain exclusive, data-driven insights into how women engage with fitness and wellness, including key motivations, barriers, and emerging market opportunities to inform product, marketing, and growth strategies.
Created by Melissa Rodriguez, Founder at Datagonist | Fitness & wellness industry research | Trainer → IHRSA/HFA → Mindbody | Posts on consumer trends, market insights & the business of fitness.
- VP of Marketing at a women's activewear or wellness brand seeking data-backed audience insights, - Product Manager for a digital fitness platform targeting women aiming to prioritize features and messaging, - Brand strategist at a health-focused agency evaluating market opportunities in women's wellness
Digital marketing fundamentals. Access to marketing tools. 1–2 hours per week.
gender-based engagement patterns. cost barriers quantified. digital fitness adoption trends
$0.49.
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