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Prospecting-First Framework PDF
by Bharat Soni · Marketing
Summary
Gain the full Prospecting-First Framework PDF detailing how to scale Google ads by reallocating spend to prospecting, maintaining a strict branded vs non-branded separation, and leveraging Performance Max as a growth engine. This resource delivers a proven playbook to lift revenue, improve ROAS, and reduce wasted spend, with concrete benchmarks and allocations that translate to faster, more consistent growth compared to solo experimentation.
Primary Outcome
Scale paid media profitability by implementing a prospecting-first framework that lifts ROAS and reduces wasted spend.
Who This Is For
- Paid media manager at a mid-to-large e-commerce brand aiming to scale beyond $1M/mo while lowering CAC
- VP of growth or marketing leader seeking a proven framework to optimize budget allocation between branded and non-branded campaigns
- Marketing strategist or consultant evaluating prospecting-first approaches to improve ROAS with Performance Max
What You'll Learn
- Prospecting-first blueprint
- Branded vs non-branded separation
- Performance Max growth engine
Metadata
- Category
- Marketing
- Creator
- Bharat Soni
- Creator Title
- Google & YouTube Ads for DTC brands \ Skinny Food, Hike Footwear, Ublockout, Xtendlife, Farmy, etc. \ $60M+ in sales with 7.5x average ROI.
- Tags
- Paid Ads, Growth Marketing
- Published
- 2026-03-11
- Last Updated
- 2026-03-11
Citation
"Prospecting-First Framework PDF" by Bharat Soni, PlaybookHub — https://playbooks.rohansingh.io/playbook/prospecting-first-framework-pdf