Last updated: 2026-03-11
By Chris Murray — Expert in B2B sales training, enabling clever people to sell complex things, without dirtying their soul or reputation | Author & Keynote Speaker | Founder, Lucrum House (formerly Varda Kreuz)
Get a practical, field-tested guide with proven prospecting ideas tailored for professionals who dislike traditional selling, enabling you to attract qualified buyers, shorten sales cycles, and build a steady stream of inbound opportunities. This playbook helps you stand out in competitive markets and convert interest into engaged conversations faster than going it alone.
Published: 2026-03-11
Attract more qualified buyers and shorten the time to discovery, delivering a steady stream of opportunities without aggressive outreach.
Chris Murray — Expert in B2B sales training, enabling clever people to sell complex things, without dirtying their soul or reputation | Author & Keynote Speaker | Founder, Lucrum House (formerly Varda Kreuz)
Get a practical, field-tested guide with proven prospecting ideas tailored for professionals who dislike traditional selling, enabling you to attract qualified buyers, shorten sales cycles, and build a steady stream of inbound opportunities. This playbook helps you stand out in competitive markets and convert interest into engaged conversations faster than going it alone.
Created by Chris Murray, Expert in B2B sales training, enabling clever people to sell complex things, without dirtying their soul or reputation | Author & Keynote Speaker | Founder, Lucrum House (formerly Varda Kreuz).
Sales managers in mid-market B2B services seeking less pushy prospecting methods to grow their pipeline, Account executives who rely on outbound but want higher-yield, non-traditional outreach ideas, Marketing or demand-gen professionals looking to convert awareness into conversations with qualified buyers
Basic understanding of sales processes. Access to CRM tools. 1–2 hours per week.
Practical, field-tested ideas for non-traditional prospecting. Increases visibility with qualified buyers. Shortens sales cycles with actionable tactics. Differentiates your approach from competitors
$0.15.
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