Last updated: 2026-03-08
By Chris Murray — Expert in B2B sales training, enabling clever people to sell complex things, without dirtying their soul or reputation | Author & Keynote Speaker | Founder, Lucrum House (formerly Varda Kreuz)
Unlock a concise, practical guide tailored for experts in specialist markets that reveals strategies to position yourself as the recognized authority, attract inbound inquiries, and improve win rates without generic outreach. This resource helps you build credibility faster than going it alone, delivering actionable insights that shorten the path from problem to trusted solution.
Published: 2026-03-08
Position yourself as the go-to expert in your specialist market and attract qualified inbound inquiries.
Chris Murray — Expert in B2B sales training, enabling clever people to sell complex things, without dirtying their soul or reputation | Author & Keynote Speaker | Founder, Lucrum House (formerly Varda Kreuz)
Unlock a concise, practical guide tailored for experts in specialist markets that reveals strategies to position yourself as the recognized authority, attract inbound inquiries, and improve win rates without generic outreach. This resource helps you build credibility faster than going it alone, delivering actionable insights that shorten the path from problem to trusted solution.
Created by Chris Murray, Expert in B2B sales training, enabling clever people to sell complex things, without dirtying their soul or reputation | Author & Keynote Speaker | Founder, Lucrum House (formerly Varda Kreuz).
Senior B2B sales professionals in technical or niche markets seeking to stand out and win more deals, Sales leaders aiming to shift from broad outbound to known-expert positioning to attract inbound inquiries, Independent consultants or engineers selling specialized solutions who want to build credibility and inbound interest
Basic understanding of sales processes. Access to CRM tools. 1–2 hours per week.
Proven positioning tactics to become a recognized expert in a niche market. Practical steps to attract inbound inquiries from decision-makers in your field. Strategies to shorten deal cycles by increasing credibility and trust. Guidance crafted for technically minded professionals who hate generic selling
$0.18.
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