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UGC 2.0 Playbook
by Olly Hudson · Marketing
Summary
Unlock a comprehensive playbook for scaling UGC campaigns across Meta and TikTok in 2026. Learn proven strategies for asset production, full-funnel architecture, and performance optimization to outperform generic approaches.
Primary Outcome
Scale UGC-driven campaigns across Meta and TikTok with a repeatable system that drives higher ROAS and faster creative iteration.
Who This Is For
- Head of performance marketing at ecommerce brands scaling UGC-driven campaigns efficiently
- Creative team leads responsible for asset production and cross-platform ad strategy
- Marketing agency managers needing a repeatable framework for Meta and TikTok campaigns
What You'll Learn
- Full-funnel UGC architecture
- Hero ad signals aligned with current algorithms
- Data-driven micro-persona extraction from funnels
- Hook, body, and CTA templates for the latest best practices
Metadata
- Category
- Marketing
- Creator
- Olly Hudson
- Creator Title
- The Creative-Led Paid Acquisition Partner Behind £600M+ in DTC Revenue | Meta & TikTok for 8-9 Figure Brands.
- Tags
- Content Marketing, Social Media, Growth Marketing
- Published
- 2026-03-14
- Last Updated
- 2026-03-14
Citation
"UGC 2.0 Playbook" by Olly Hudson, PlaybookHub — https://playbooks.rohansingh.io/playbook/ugc-2-0-playbook